Stop Overthinking It: 10 Types of Posts You Can Reuse Again and Again

If you’ve ever stared at your screen wondering what to post next, you’re not alone.
The truth is, showing up online doesn’t have to mean creating brand-new content every single day.
In fact, some of the most effective content you can share is content you’ve already created — you just need to reuse it smartly.

Let’s take the pressure off.
Here are 10 types of posts you can reuse (and refresh!) anytime you need an easy win.

1. Client Testimonials

• Share past client reviews and stories.

• Rotate them into your feed, stories, or even turn them into highlight covers.

2. Before and After Transformations

• Whether it’s a photography session, a project, or a behind-the-scenes reveal, people love a good before-and-after!

3. Popular Blog Posts

• Reshare snippets from your older blog posts that still feel relevant.

• Update the graphic or caption slightly to make it feel fresh.

4. FAQs You Always Answer

• Turn your frequently asked questions into individual posts.

• ("What should I wear for a photo session?" "How far in advance should I book?")

5. Throwback Posts

• Bring back favorite photos, stories, or milestones.

• Tie them into a current theme like #ThrowbackThursday or a seasonal memory.

6. Favorite Tools or Resources

• Share your go-to gear, apps, or systems that make your life easier.

• These posts build trust and show your expertise.

7. Behind-the-Scenes Moments

• People love a peek into the real process, even if it feels normal to you!

• Show your workspace, your editing setup, or prepping for a session.

8. Quick Tips or Advice

• Short and helpful posts go a long way.

• Think: "3 things to pack for your photo session" or "My favorite quick edits in Lightroom."

9. Seasonal Reminders

• Holidays, school breaks, new seasons — always a perfect excuse to remind people about booking, deadlines, or special offers.

10. Personal Wins and Milestones

• Share when you hit business anniversaries, complete a project, attend a conference, or just have a proud moment.

• It makes your brand feel relatable and human.

Why Reusing Content Works

You might feel like you're repeating yourself — but your audience probably doesn’t see every post you make.
And even if they do, repetition builds recognition, trust, and connection.
Your ideal clients want to hear your message more than once.
(Plus, you’re always reaching new people who’ve never seen it before!)

Final Thought:

You don't have to reinvent the wheel every time you want to show up online.
Reusing and repurposing content is smart marketing — and it gives you more time to focus on the parts of your business you love most.
Your future self will thank you for making it simple.