How to Blog (Without Making It a Whole Thing)

How to Blog (Without Making It a Whole Thing)

Let’s be honest: blogging can feel like a lot. But it doesn’t have to. Once you get into a rhythm, it becomes a powerful tool that works behind the scenes to build trust, boost your SEO, and attract the right people to your business.

Here’s how to blog, step by step—no fluff, no overwhelm.

1. Write the Post

Use a prompt, a question your client always asks, or just pick a topic from your keyword list. Start with a simple structure:

• One clear intro

• 2–4 short sections with subheadings

• End with a call to action (like “Reach out to book” or “Learn more here”)

You don’t have to be a novelist. Keep it clear, warm, and helpful.

2. Add Your Images

Drop in a few photos that match the topic—maybe your favorite from a recent session, or something seasonal and on-brand. Make sure they aren’t too big (you don’t want your site to load slowly).

3. Write Your Alt Text

Alt text helps with accessibility and SEO. Just describe what’s in the photo in one sentence:

• “Mom holds toddler at golden hour in Birmingham field”

• “Senior boy in letterman jacket laughing in front of his high school”

If you can naturally work in a keyword, do it—but don’t force it.

4. Set Your Meta Description

This is what shows up in Google search results under your blog title. Keep it under 160 characters, and write it like a sentence that would make you click.

• Example: “Learn what to wear for your senior session from a Birmingham senior photographer who keeps it simple and stress-free.”

5. Schedule It

Pick a day and time when your blog usually goes live (I like Tuesdays or Thursdays). Most platforms let you schedule it in advance—so you can plan out a month or two in just a couple of hours.

Blogging doesn’t have to be fancy. It just has to be consistent. Start with one post and build from there.

If you need help check out my One-on-One “Teach me to Blog” Mentorship or Just want someone to do it for you? Check Out My Blog Bundles