Why Blogging Matters (Even if You Hate It)

WHO Hates Blogging?!?! I DO!! (And most of the time as soon as I mention it to another small business owner they roll their eyes, huff, and say the exact same thing.) My exact thought process is this “I’m a photographer not an opinion blog or ministry blog where everyone wants to read what I have to say, no one is reading this why in the world do I need to blog”

Well, let’s back up and let me rephrase my answer to the question Who hates blogging? I DID… until I unlocked the secret of ChatGPT!

Late last year I was having a conversation with my mentor in my mastermind group about how ChatGPT was not for me and how difficult and dumb I thought it was (sorry Chat, I love you now ;-)!. She urged me to give it one more try... and lo and behold, I fell in love.

See My Exact ChatGPT Conversation Here.

So why do we blog as small business owners?
To (kind of) quote my mastermind leader Elana Blair—Google has a job to do, and that job is to show good and healthy websites. It wants to show them. Your job is to tell Google that you’re a good and healthy websites. Blogging does that.

About 6 months ago I started by giving ChatGPT my keyword list and then prompting it with blog topics to write. I’d read through the post, change what I needed to change, and then post it to my site. As time has gone on, I’ve learned to use ChatGPT to streamline the blogging process as well as other parts of my business.

Now, in just a couple of days’ time, I can have 3 months’ worth of blog posts scheduled out—that’s actually about 16–20 posts since I schedule 1–2 a week depending on the subject.

In 6 months time I have gone from ranking on the 8th page to showing up 2nd in some of the keyword searches. I still have work to do… there are always more keywords I need to add, but the movement is amazing!

So why does blogging matter?
Because Google can’t recommend you if it doesn’t know who you are. And your audience can’t trust you if they can’t hear your voice. A blog shows you’re active, relevant, and invested in what you do—not just another quiet website collecting dust.

And no, it doesn’t have to be complicated.
You don’t need a journalism degree or endless hours to make blogging work. You just need a plan, a handful of keywords, and maybe a snarky little AI assistant you swore you’d never use.

If you’re a small business owner and you’re sick of staring at a blank screen—or writing content that no one ever sees—I’d love to help you build a blog strategy that works for your real life.

Let’s get your voice online in a way that doesn’t feel like pulling teeth.

Want some Help?

Check out my One-on-One “Teach me to Blog” Mentorship or Just want someone to do it for you? Check Out My Blog Bundles